Privacy Policy


(Created 10 December 2021)

Table of Contents
  1. Introduction
  2. Personal Information Collection
  3. Personal Information Use
  4. Personal Information Sharing
  5. Data Retention
  6. Deleting your Account
  7. Cookies and Beacons
  8. Analytics
  9. Children
  10. Security
  11. Your Rights and Choices under the GDPR?
  12. Notice To Certain International Members
  13. Changes to our Privacy Policy
  14. Contact Us


1. Introduction

Phonarama (UK) Ltd respects the privacy of every user (Buyer), and complies with all applicable laws for the protection of data subject privacy, including, without limitation, all required Directives on Data Protection regulations from wherever you are accessing the Phonarama (UK) Ltd service.

When this Privacy Policy mentions Phonarama (UK) Limited or it refers to “we”, “us”, or “our”, and we will be acting as a Data Processor.

Our privacy promises:

  • We value your privacy & data security;
  • We use data for your best experience with us;
  • You control your

Now you are all set to register an account and make your first purchase. By using the service and Website, you hereby consent to our Privacy Policy and agree to the terms in our Terms of Service and other Policies made available by us.  If you are not comfortable with any aspect of this policy, you should immediately discontinue your access to the Website.

2. Personal Information Collection

We process such personal data that you, as a user of the Services, make available to us (the Data).

During the process of your registration and to provide you with the full benefits of membership status, we will collect the personal identifiable information below:

Personal identifiable information

full business name, email address, order/delivery address, demographic information such as a postcode, and street address, phone number and payment information.

For legal compliance and to properly enable you to use our services, we may also collect certain Special Category Personal Data including Anonymous Information.

Our servers automatically record some anonymous information for statistical purposes about your usage of the Service and Website such as:

Anonymous Information

referring URL, IP address, date and time of visits, device ID, device type, etc.

This information we collect about you is not Personal Data and, in any event, remains anonymous.  We do not link the anonymous information to any other Personal Data.

3. Personal Information Use

We use the information we collect in various ways, including:

  • Processing and delivering your Order: After placing your order, you will be directed to fill out your delivery/order address and phone number so as to send your order out for delivery and our carrier agents can contact you during the time of
  • Communication: Apart from the communications already mentioned above, we can get in touch with you by the different means provided by you, and for the purposes listed below.
  • Improving our Services: We use data for analytical purposes which is part of our drive to enhance the user experience, but can also be used for testing purposes, troubleshooting and improving the functionality and quality of our online services. The main goal here is to optimize our service to your needs, making our Website easier and more enjoyable to use.
  • Legal Purpose: In certain cases, we may need to use your data to handle and resolve legal disputes, for regulatory investigations and compliance, the necessity for the performance of contract fulfilment, as your data are needed for a satisfactory use of the Services (para 1 sub-para. b GDPR).
4. Personal Information Sharing

We may share some categories of personal information with your consent, and as required by applicable law, with the following third parties:

  • Service Providers: Our Service providers assist us in meeting our day-to-day business operation needs, including certain services and functions, g. carrier/logistics provider, hosting services, cloud services, email communication software and email newsletter services, advertising and marketing services, customer support services, and analytics services. Pursuant to our instructions, these parties will not and never sell your personal information other than the instructions given to them from us;
  • Professional Advisors: Sometimes when we have some court orders, we may be required to share some personal information with our authorized professional advisors e.g. lawyers and accountants where doing so is necessary to facilitate the services they render on our behalf;
  • Business Transfers: Should we be involved in a merger, acquisition, reorganization, financing, receivership, bankruptcy, dissolution, sale of all or a portion of our assets, or transition of service to another provider, your personal information may be shared in the diligence process with counterparties and others assisting with the transfer to a successor or affiliate as part of or
  • Legal Requirements: Sometimes we may be directed by a court order to disclose your personal information for the Compliance and Protection purposes described above.

However, you reserve the right to stop the sharing of your personal information as directed by the GDPR.  Please send us a message if you do not want your personal information be shared with our authorized third party.

5. Data Retention

We will keep your Personal Data only for as long as we need it for legitimate business purposes and as required by applicable law.  We will take reasonable steps to erase any Personal Data that we hold about you, where:

  1. we no longer need the Personal Data for the purposes for which it was collected and we are not otherwise entitled to retain such data; and
  2. we are not required or obliged by law, regulation or court order to retain the information.

If certain information has been provided to third parties in accordance with this Privacy Statement, retention of that information will be subject to the policies of the relevant third party.

6. Deleting your Account

We understand all users have the right to be forgotten.  Should you wish for your account to be deleted at any time, or for your email address to be removed from our database, please either email this request to or unsubscribe via the link at the bottom of all emails.

7. Cookies and Beacons

Like any other service and Website, Phonarama (UK) Ltd uses cookies.  They are used to store information including visitors’ preferences, and the pages on the service and Website that the user accessed.  The information is used to optimize the user experience by customizing our Website content based on visitors’ browser or device type and/or other information.

  • Strictly necessary cookies. We need these cookies to run our Website — they let us save your cookie preferences, and keep the service secure. They are always
  • Cookies that give you a better browsing experience. These let us tailor the service to your needs, like displaying it in the same language as your  We will sometimes refer to them as functionality cookies.
  • Cookies that help us improve our products. These let us use tools that show us how you interact with our products — Mixpanel, for example. They help us find and fix problems for our use, and they are also known as analytical or performance
  • Cookies that keep our marketing costs down. These improve our marketing — helping us to spend less on sites like Google and Facebook, and more on charging as little as we can. When our costs go down, so do our prices.  We share this information in aggregate form with third parties, for the purpose of

How to block cookies

You can choose to block cookies by activating the settings on your browser that allow you to refuse the setting of all or some cookies.  However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access parts of the website.  Your browser settings also allow you to delete all cookies stored on your device whenever you wish.

How to control cookies

We provide the following guidance on controlling cookies:

  • A number of sites provide detailed information on
  • The Interactive Digital Advertising Alliance website Your Online Choices allows you to install opt-out cookies across different advertising networks. Google has developed a browser add-on to allow users to opt-out of Google Analytics across all websites which use it.  This is also available in the Chrome web store.
  • Some browsers include a feature known as ‘Do Not Track’ or DNT, which allows you to indicate a preference that websites should not track However, whilst DNT is available in many browsers, websites are not required to recognise its request, so it may not always work. You can get help on how to use DNT in Microsoft Edge, Microsoft Internet Explorer, Mozilla Firefox, Google Chrome and Opera.

For more information on how private browsing works as well as its limitations, visit the support pages for your browser.

8. Analytics

We may use third-party Analytics Providers such as Google analytics to monitor trends and analyse the use of our Products and Services.

You can opt-out of having made your activity on the Service available to Google or Facebook Analytics by installing the Google Analytics opt-out browser add-on.  For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

9. Children

Our services and Website are not directed at children under the age of 18. We comply with the Children Privacy Protection Policy (COPPA). For this reason, we do not provide nor knowingly collect personal information from children under the age of 18.  If you believe that a child under the age of 18 has provided personal information to us, please contact us and we will delete that information immediately.

10. Security

We have put in place numerous technical, organizational and physical safeguard measures designed to protect the personal information of Buyers.  However, no online security measures are guaranteed.  You agree that your use of the Website is at your own risk

11. Your rights and Choices as provided under the GDPR?

Under the General Data Protection Regulation, you have the right to

  • Exercise of Rights: To exercise the rights defined in this Section, please send a request via e-mail to
  • Revocation of Consent: You can revoke the consent for future data processing at any time. However, this does not affect the lawfulness of data processing based on the consent before the revocation.
  • Right of Access: You have the right to obtain (i) confirmation as to whether or not your Data are being processed by us and, if so, (ii) more specific information on the Data. The more specific information concerns, among others, processing purposes, categories of Data, potential recipients or the duration of storage.
  • Right to Rectification: You have the right to obtain from us the rectification of inaccurate Data concerning In case the Data processed by us are not correct, we will rectify them without undue delay and inform you of this rectification.
  • Right to Erasure: Should you decide that you do not want us to process your data any further, please send a request via e-mail to We will erase your Data immediately and inform you of this Should mandatory provisions of law prevent such erasure, we will inform you without undue delay thereof.
  • Right to Restriction of Processing: You have the right to obtain from us a restriction of processing of your
  • Right to Data Portability: You have the right to (i) receive your Data in a structured, commonly used and machine-readable format and (ii) transmit those Data to another controller without hindrance from us.
  • Right to Object: You have the right to object at any time to the processing of data.
  • Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you think that the processing of Data infringes applicable law, especially the GDPR.

Learn more about these rights, and find out how you can exercise your rights by sending us a message via

12. Changes To our Privacy Policy

Changes to this privacy policy may be made by us from time to time.  In no event will these changes result in the degradation of any security measures designed to protect you from unauthorized disclosure.

13. Contact Us

To send us your questions, comments or complaints, or to receive communications from us, kindly email us at